Description

CRISIS COMMUNICATIONS IN CANADA: A PRACTICE APPROACH, Second Edition

Using his discussion-style approach, the author answers many questions students and instructors may not have thought to ask about the hows and whys of crisis communications. Like the first book, this edition covers the task of crisis communications planning, including monitoring issues, integrating stakeholder groups into crisis plans, adapting plans as the crisis evolves, and developing and using the products and processes necessary to handle corporate crisis situations.

Features include:

• Case studies drawn from recent public relations crises, emphasizing Canadian cases
• Interviews with experts on crisis management
• Creative exercises that reinforce student understanding
• “Tools” chapters that address the effective use of blogs, websites, and social media as well as traditional tools and channels such as news releases and media interviews.

About the Author:

John E.C. Cooper is a teacher, writer and senior communications manager with more than 30 years’ experience as a professional communicator. The author of seven books, he has taught at Centennial College and Durham College and has conducted numerous workshops on topics ranging from corporation communications to racial diversity in the workplace.

Bibliographic Details:

Publisher : CC Press (June 1 2015)
Language : English
Paperback : 446 pages
ISBN-10 : 091985270X
ISBN-13 : 978-0919852709
Item weight : 594 g
Dimensions : 15.24 x 2.29 x 22.86 cm