Crisis Communications in Canada: A Practical Approach (Second Edition)

$42.95

The second edition of Crisis Communications: A Practice Approach offers the same guide to the theory and practice of modern crisis communications. Updated with new case studies and many refinements to its theories and explanations, Crisis Communications presents the same common-sense approach to dealing with the most demanding of communications scenarios.

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SKU: 0-919852-70-9 Category:

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The second edition of Crisis Communications: A Practice Approach offers the same guide to the theory and practice of modern crisis communications. Updated with new case studies and many refinements to its theories and explanations, Crisis Communications presents the same common-sense approach to dealing with the most demanding of communications scenarios.

Using his discussion-style approach, the author answers many questions students and instructors may not have thought to ask about the hows and whys of crisis communications. Like the first book, this edition covers the task of crisis communications planning, including monitoring issues, integrating stakeholder groups into crisis plans, adapting plans as the crisis evolves, and developing and using the products and processes necessary to handle corporate crisis situations.

 

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