Tips for Working with New Authors

Thinking about trying your hand at freelance PR? But not sure what to expect? Here is what you need to know. I recently started doing freelance marketing and publicity for a few new authors in Toronto. While working with these first-time authors I encountered some unique challenges and discovered the joys of working closely with a new author.

Here are my top 5 tips for working successfully with new authors.

1) Authors are very attached to their books. These novels are indeed their babies. Some authors have spent up to 10 years writing and revising their books, and looking for agents and publishers. As a publicist you must respect their work and give it the time and care it deserves. Read the entire book and get to know its strengths and weaknesses. This is now your baby too.

2) Many first-time authors are unfamiliar with the workings of the publishing industry. It is your job to ease them in, explain the process, and keep them happy. But they don’t need to know everything. Explain to them the importance of author participation and engagement and how using their networks and connections can help promote their book.

3) Be prepared to teach both young and old authors how to successfully use social media to promote their book. This may include creating and using Tumblr, Facebook, Twitter, Word Press, and YouTube. You need to show new authors the joys and usefulness of social media marketing tools. Try to be enthusiastic and positive. Your enthusiasm will motivate them.

4) Think outside the box. Your new author probably does not have a known name or marketing platform. So you need to think of new strategies to market and publicize your new author. Be brave and creative. How about an innovative book trailer or flash mob video? Try something edgy to get your author noticed by the media and new readers. Check out this cute book trailer.

5) Finally be available to your author/s either by phone or email to answer their questions and concerns. Be patient, calm, and resourceful. While it can be a challenging working with new authors, it can also be very rewarding and exciting. After all you never know you may stumble upon the next Douglas Coupland or Toni Morrison.

Think you have what it takes to be a publicist? Click here to find out what qualities and skills you need to make it in publicity.